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The companies said they would also collectively explore additional, future opportunities for innovative solutions to better serve fans for their entertainment needs.
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We were looking for ways to connect with our customers around one of their core passions.
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The Bengals will no doubt double cover Smith in some fashion, with the X factor being Keenan McCardell, the Jags receiver on the other side.
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The match is being presented by global insurance firm AIG and airing live on NBC Sports Network, which will use the event as a catalyst to support its coverage of the 2016 Summer Olympics and in particular the return of rugby as an Olympic sport.
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The brand, indeed, took credit for the first overtime in Super Bowl history this past February when it said it received more than 7 requests on Twitter to do so, via the hash tag #HitTheButton.
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